Premium salon haircare isn’t “just shampoo.” You’re selling a result, a ritual, and a vibe people want to repeat. And scent is the fastest way to make that vibe stick. Here’s my take: if you treat fragrance like decoration, you’ll…
You’ve seen it happen (maybe in your own brand). The hand wash smells crisp and “spa.” The shampoo leans fruity. The lotion turns powdery. The candle goes flat. Same logo, totally different vibe. Customers don’t explain this with big words.…
Fragrance isn’t “one taste fits all.” Climate, culture, and even how people use scent day-to-day can flip your formula priorities fast. If you’re building for global shelves, you can’t just tweak the label and call it localized. You need the…
Hotels love to say “we’re all about details.” Cool. Then let’s talk about the detail guests notice without trying: how your sheets and towels smell. Not the “laundry room blast” smell. I mean the real test: the guest opens the…
If you sell shower gel in more than one region, you already know the pain: the same fragrance brief can land like “fresh and premium” in one market, then feel “too strong” or “too flat” in another. People don’t just…
Most “fragrance upgrade” projects die in the same boring meeting. Someone says, “It’ll improve the brand experience.”Finance says, “Cool. Show me the ROI.”Then the room goes quiet. Here’s the truth: you can calculate ROI on a fragrance upgrade. You just…
If you’ve ever walked past a café and felt your mood change before you even ordered, you already get the power of scent. Brands get it too. That’s why more teams now treat fragrance like a bridge—from coffee to shampoo,…