If you’re running an OEM fragrance project right now, you probably feel the squeeze from both sides. Marketing wants something “new but safe”.Regulatory wants every line of IFRA clear before you even brief.And on top, clients push for shorter lead…
You already feel it on every project:marketing wants a cute “clean” scent, R&D worries about redness and patch tests, and buyers ask if it’s fragrance-free. Japan and Korea sit right in the middle of that tension. Both markets love gentle…
In the Middle East, a simple rule runs the whole fragrance game:if the scent doesn’t last, it doesn’t count. Heavy woody and amber style perfumes are not a trend there. They sit in daily life – on skin, on clothes,…
Designer-inspired fragrance sounds simple:“Give me something like that luxury scent, but legal, stable and fast.” In real projects it’s never that simple.There’s a big difference between benchmarking, legal duplication, and plain counterfeit.If you work with personal care, home care, hotel,…
If you work in personal care, home care or fine fragrance, you already know this: the smell can save a product or kill it.But the scent doesn’t appear in one night. There’s the brief, accords, use-test, stability, packaging, and then…
If you work in personal care, home care, hotel, spa, or even food and beverage, you already know one thing: A vague line like “we want something fresh, clean, a bit premium” can kill your timeline. Sampling goes to round…
If you work with OEM fragrance suppliers, you already know this: most projects don’t fail in the lab. They fail in the inbox. A brief looks fine, the sample smells “almost there”, the launch window is fixed. Then suddenly you’re…