Discover how White Cat’s silk & wool detergent uses I’SCENT’s custom detergent fragrance and microcapsule tech for lasting, gentle floral freshness.
Silk and wool demand TLC. Their delicate fibers don’t just need cleaning—they crave gentle treatment. When White Cat, a household name in China, asked for a bespoke floral scent for their silk & wool detergent, they faced three big headaches:
White Cat needed a formula that plays nice with surfactants, delivers lasting aroma and keeps those pricey garments soft.
I’SCENT is a leading fragrance oils manufacturer and perfume raw materials supplier. Our R&D team dove deep into White Cat’s brief:
We ran gas-chromatography headspace tests on existing wash samples. That let us pinpoint which floral notes survived rinse cycles and which vanished.
Instead of stacking heavy synthetics, we chose natural rose essential oil for top-note freshness and warm cardamom for base-note depth. This substrate-affinity blend ensures each wash releases scent on friction—no more one-and-done freshness.
Here’s why custom fragrances matter—backed by patents, journals andour own case data:
| Key Point | Brief | Source |
|---|---|---|
| Customized deposition boosts scent longevity | Tailored actives bond with wool and silk during wash, so aroma sticks around even after multiple rinses. | Patent EP1760142A1 |
| Fiber structure aids retention | Wool’s crimped scales and silk’s protein pores hold fragrance at 10% load nearly as well as at 50%. | Journal of Textile Science (2020) |
| Market trend: customization & sustainability | Brands chase hypoallergenic, long-lasting and eco-friendly scents. Custom Home Care fragrance is one of 2024’s top four trends in detergents. | Global Home Care Trends Report 2023 |
| Microcapsules enable timed release | Biodegradable fragrance capsules snap open under tumbling or body heat, giving a second scent boost post-drying. | I’SCENT R&D case study |
| Consumer insights drive design | Regional smell-preference surveys guide which floral or green notes hit home with target buyers. | Consumer Insights Survey 2024 |
Table: Scientific & market data that underpins White Cat’s fragrance customization.
Let’s look at where this custom fragrance shines in everyday life—and on your bottom line.
On-shelf, a “Silk & Wool Detergent” label alone won’t cut it. When shoppers spot “Clinically tested mild floral scent” or see “encapsulated aroma tech,” they perceive higher value. White Cat’s silk-wool line launched at a 15% premium over standard detergent—and sold out in two weeks.
Imagine a business traveler unpacking a wool sweater days after wash and still catching a hint of rose. That’s the power of fragrance microcapsules and substrate-specific binding. Reviews cited “lingering freshness” in 87% of post-launch surveys. That kind of word-of-mouth is pure marketing gold.
Beyond silk & wool, we cover the whole gamut of Home Care fragrance:
Explore more from our detergent line on our detergent fragrance manufacturer page.
As a top perfume raw materials supplier, we don’t just tweak existing formulas. We can source, qualify and blend:
This vertical integration slashes lead times and keeps QC tight.
White Cat’s silk & wool detergent case proves that detergent fragrance customization isn’t a gimmick—it’s a profit engine and a brand builder. By tapping into I’SCENT’s formulation matrix, deposition science and market insights, you’ll:
Ready to transform your Home Care lineup? Check out our Home Care fragrance solutions or reach out for a custom formula designed around your brand’s DNA.
